GEOG-120 Lecture Notes - Lecture 11: Imagined Geographies
24 Sep 2020
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Document Summary
A form of marketing communication used to encourage, persuade, or manipulate an audience to take or continue to take some action. The conscious use of publicity and marketing to communicate selective images of specific geographical localities or area to a target audience. (ward and gold, 1994, 2) Place promotion presents the world as an image. (morgan 2004, 177) Imagined geographies are perceptions of places, and the people in those places created through images, text, and a broader cultural understanding. Place perceptions are a way of seeing, understanding, and interpreting place. Theming: the planned process of giving an identity to place through physical design as well as through cultural narrative (stories), which are connected to a common theme or set of related themes. Theming can be applied to a range of geographical scales: individual premises, regional space, national space. Theme parks have played a role in the globalization of culture through: spatial extension, major corporations associated with global media.
