TOUR2009 Lecture Notes - Lecture 7: Out-Of-Home Advertising, Media Planning, Sales Promotion
Document Summary
Tour2009 destination and experience marketing sem 1 2018. Series of discussions involved in delivery message to prospective tourists. Usually estimated that a viewer needs to see a message 7 times to remember it. Different options that might be chosen by an organisation- might be important with also the choice of media. Inconsistent terminologies- cost based measurement can be different based on the chosen media. Time pressures- some media is very strict with timing. Advertising; public relations and publicity; sales (sometimes called personal selling); sales promotion; merchandising (sometimes classed as direct marketing); digital marketing. The placement of persuasive messages by a dmo in any of the mass media to remind, inform or persuade potential pleasure travelers, business event planners, travel trade companies, and others to consider the destination for future travel. In the intermediate stages, advertising acts as a reminder to ensure top of mind.
