PSYCO241 Lecture Notes - Lecture 7: Overjustification Effect, Cognitive Dissonance, Ath
24 Oct 2016
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Will bias their own attitudes and beliefs to try and deny those inconsistencies. Inconsistencies between 2 cognitions can create cognitive dissonance. Very parsimonious: simplest theory is the best theory. Attitudes can influence behaviors, and behaviors also can influence attitudes. Want minimal pressure: cant force someone to pick a side, it will create dissonance if they are not willing. Free choice: people who are free to choose between 2 equal things, by choosing one, you loose all positive feelings towards the other, you have to defend your free choice, could cause cognitive dissonance. If they were very similar youll get more dissonance. If you work hard to fulfill an outcome youll value it higher than an outcome that was easy. E. x. joe and car, worked hard and hard on a car, will make him feel more positive towards the car. When reminded of it will create dissonance.
