SOC 202 Lecture Notes - Lecture 3: Industrial Revolution, Consumerism, Personalization
2 Feb 2017
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A stage in the development of industrial capitalism. Before mass production and the industrial revolution objects were valued according to use i. e. an umbrella is an umbrella . Md 19th century saw production of goods increase with new machinery and thus new consumers were required. Role: to create new markets and new consumers. Young people moving out of their parents house. With increased production came a need for increased consumption. Ikea"s products are fairly inexpensive (recognizes that young adults do not need high quality and long lasting products) This was in order to avoid consumption fatigue . The cultural managers worked to create a new class of consumer . Selling things in terms of what the mean to people. Ads based less on the performance only but also on the qualities desired by consumers. Gained psychological profiles of consumers via survey, questionnaires, statistics. Television becomes more specialized and advertising follows suit.
