SOC 202 Lecture Notes - Lecture 3: Industrial Revolution, Consumerism, Personalization
21 Feb 2017
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Document Summary
A stage in the development of industrial capitalism. Before mass production and the industrial revolution objects were valued according to use ie. an umbrella is an umbrella . Mid 19th century saw production of goods increase with new machinery and thus new consumers were required. Role: to create new markets and new consumers. With increased production came a need for increased consumption. This was in order to avoid consumption fatigue . The cultural managers worked to create a new class of consumer . Ads based less on the performance only but also on the qualities desired by consumers. Gained psychological profiles of consumers via survey, questionnaires, statistics. Television becomes more specialized and advertising follows suit. Marketing concentrates on demographic groups the w network and rom-coms reflected by speciality channels. Application of marketing techniques to a specific product of brand with a lifestyle component increasingly emphasized. Increases perceived value of product as viewed in the social world.
