SOC 202 Lecture Notes - Lecture 3: Tim Hortons, Industrial Revolution, Upper Class

• School: Ryerson University
• Department: Sociology
• Course: SOC 202
• Professor: Graeme Metcalf

Document Summary

We ha(cid:448)e lear(cid:374)ed ho(cid:449) pop (cid:272)ulture is (cid:272)o(cid:374)(cid:374)e(cid:272)ted to ideolog(cid:455) a(cid:374)d (cid:272)ultural (cid:272)o(cid:374)stru(cid:272)ts . We have seen how advertising can be viewed as consumption. As consumers we are all e(cid:454)posed to strategies we (cid:373)ust (cid:272)o(cid:374)sider these strategies. Need to look at ideological and social strategies in branding of different products or (cid:272)o(cid:373)pa(cid:374)ies . Think tim hortons and starbucks how they have very different branding strategies. Tim hortons: middle/working class, very simple, no specialization. Starbucks: upper class, many options, very specialized. A stage in the development of capitalism. Before (cid:373)ass produ(cid:272)tio(cid:374) a(cid:374)d the i(cid:374)dustrial re(cid:448)olutio(cid:374) (cid:862)o(cid:271)je(cid:272)ts(cid:863) (cid:449)ere (cid:448)alued a(cid:272)(cid:272)ordi(cid:374)g to use ie: (cid:862)a(cid:374) u(cid:373)(cid:271)rella is a(cid:374) u(cid:373)(cid:271)rella(cid:863) Mid 19th century saw production of goods increase with new machinery and thus new consumers were required. Cultural managers: role: to create new markets and new consumers. Bra(cid:374)di(cid:374)g does(cid:374)"t ha(cid:448)e to (cid:271)e s(cid:373)art or (cid:272)le(cid:448)er it (cid:272)a(cid:374) so(cid:373)eti(cid:373)es (cid:271)e stereot(cid:455)pi(cid:272)al a(cid:374)d offe(cid:374)si(cid:448)e, but it just has to work.