MKT 100 Lecture Notes - Lecture 4: Corporate Social Responsibility, Cause Marketing

• School: Ryerson University
• Department: Marketing
• Course: MKT 100
• Professor: Laila Rohani

Document Summary

Lecture 4: chapter 18 ethics and socially responsible marketing. Consumers and advocacy groups want healthier foods. Kellogg"s lowered the amount of salt used after coming under attack. Coke cuts sweetness in canada to save calories. Ethics are the moral principles and values that govern the actions and decisions of an individual or group: social responsibility: Social responsibility is the idea that organizations are part of a larger society and are accountable to that society for their actions: cause marketing: Cause marketing occurs when the charitable contributions of a firm are tied directly to the customer revenues produced through the promotion of one of its products. Refers to those ethical problems that are specific to the domain of marketing. The link between ethics and corporate social responsibility. Firms should implement programs that are socially responsible. Employees should act in an ethically responsible manner. Challenge --- to promote business practices that respect the earth and the environment.