MKT 100 Lecture Notes - Lecture 4: Cause Marketing, Marketing Ethics, Marketing Week

• School: Ryerson University
• Department: Marketing
• Course: MKT 100
• Professor: Laila Rohani

Document Summary

Consumers and advocacy groups want healthier foods. Kellogg"s lowered the amount of salt used after coming under attack. Coca cola cuts sweetness in canada to save calories. **exam know the difference between ethics and social responsibility. Ethics- ethics are the moral principles and values that govern the actions and decisions of an individual or group. Social responsibility social responsibility is the idea that organizations are part of a larger society and are accountable to that society for their actions. Cause marketing cause marketing occurs when the charitable contributions of a firm are tied directly to the customer revenues produced through the promotion of one of its products. Business ethics a branch of ethical study that examines ethical rules and principles within a commercial context, the various. The link between ethics and corporate social responsibility. Firms should implement programs that are socially responsible. Employees should act in an ethically responsible manner.