MKT 100 Lecture Notes - Lecture 12: Cloud Computing, Business Ethics, Cause Marketing

• School: Ryerson University
• Department: Marketing
• Course: MKT 100
• Professor: Laila Rohani

Document Summary

Chapter 17 - ethics and socially responsible marketing. 2 kellogg"s lowered the amount of salt used after coming under attack. 3 coke cuts sweetness in canada to save calories. Ethics are the moral principles and values that govern the actions and decisions of an individual or group. Social responsibility is the idea that organizations are part of a larger society and are accountable to that society for their actions. Cause marketing occurs when the charitable contributions of a firm are tied directly to the customer revenues produces through the promotion of one of it products. Refers to those ethical problems that are specific to the domain of marketing. Firms should implement programs that are socially responsible. Employees should act in an ethically responsible manner. The link between ethics and corporate social responsibility. To promote business practices that respect the earth and the environment. The company only uses milk that does not contain growth hormones, and nor has transitioned to.