ITM 102 Lecture Notes - Lecture 10: Social Shopping, Web 2.0, Kijiji

• School: Ryerson University
• Department: Information Technology Management
• Course: ITM 102
• Professor: Ozgur Turetken

Document Summary

E-commerce and the internet: the use of the internet and the web to transact business, digitally enabled transactions. Types of e-commerce: business-to-customer (b2c), retailing of products and services directly to individual customers (chapters. indigo. ca, business-to-business (b2b), consumer-to-consumer (c2c), sales of goods and services to other businesses (chemconnect) Individuals using the web for private sales or exchange (kijiji) E-commerce revenue models: advertising, sales, subscription, free/freemium, transaction fee, affiliate. Large numbers of people can make better decisions about topics and products than a single person: prediction markets, peer-to-peer betting markets on specific outcomes (elections, sales figures, designs for new products.