ITM 102 Chapter Notes - Chapter 10: Digital Goods, Netscape, Mobile Commerce

• School: Ryerson University
• Department: Information Technology Management
• Course: ITM 102
• Professor: Bob Hudyma

Document Summary

Key words for understanding the new e-commerce in 2017 will be social, mobile, local. E-commerce refers to the use of the internet and the web to transact business. More formally, e- commerce is about digitally enabled commercial transactions between and among organizations and individuals. E-commerce begin in 1995 when one of the rst internet portals, netscape. com, accepted the. Rst ads from major corporations, and popularized the idea that the web could be used as a new medium for advertising and sales. E-commerce grew at double-digit rates until the recession, while traditional retail shrink. The new e-commerce: social, mobile, local: from eyeballs to conversations: conversational commerce. The dual and related concepts of conversations and engagement. Your brand is being talked about on the web and social media (that"s the conversation part), and marketing your rm, building, and restoring your brands requires you to locate, identify, and participate in these conversations.