ITM 102 Lecture Notes - Lecture 10: Interactive Media, Ebay, Retail

• School: Ryerson University
• Department: Information Technology Management
• Course: ITM 102
• Professor: Ozgur Turetken

Document Summary

Chapter 10: e-commerce: digital markets and digital goods: e-commerce and the internet. E-commerce today: business transformation, technology foundations, new business model emerge. Global reach: allows to cross cultural and national boundaries. Lowers market entry costs and reduce search costs. Richness: complexity, personalization, and content of message. Information density: the total amount and quality of information available. Info density make prices and costs more transparent. Permits the merchants to involve in price discrimination. Social technology: user content generation and social networking. Digital markets and digital goods in a global marketplace. Digital markets are very flexible and efficient because they operate with reduced search and transaction costs, lower menu costs, greater price discrimination, and dynamic prices. Digital goods have zero marginal costs, high cost of production, zero copying cost, low distributed delivery cost, low inventory cost, and more variable pricing: e-commerce: business and technology.