ITM 102 Lecture Notes - Lecture 11: Electronic Data Interchange, Get Big, Advertising Campaign
10 Apr 2017
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Document Summary
The use of the internet and the web to transact business. Began in 1995 when advertisements were allowed. More than 2. 4 billon people globally are now connected to the internet. 97% of canadians in the top income quartile have access to the internet in their homes but that number drops to 54% for those in the bottom quartile. E-commerce continues to grow estimated sales will grow to billion in 2018. In a few years, mobile phones will be the most common internet access device currently more than half of all mobile phone users having access to the internet. 1: lower menu costs, dynamic pricing, disintermediation, digital goods. Ca. 6 text ads targeted at what the customer is looking for at the moment of shopping/purchasing. Ca. 7 banner ads with interactive features targeted to web activity. Ca. 9 fastest growing format, engaging, and entertaining behaviour targeted. Ca. 6 job, real estate, and service ads personalized to users searches.
