GMS 200 Lecture Notes - Lecture 8: Vertical Integration, Kijiji, Netflix

• School: Ryerson University
• Department: Global Management Studies
• Course: GMS 200
• Professor: Ado Abdoulkadre

Document Summary

Lecture 8 class notes: strategic management. Competitive advantage: operating with an attribute or set of attributes that allows an organization to outperform its rivals very long term more than 5 years and durable. Sustainable competitive advantage: one that is difficult for competitors to imitate. Barriers to entry hard to enter because it takes a lot of investment. Strategy: a comprehensive (global) action plan that identifies long-term direction for an organization and guides resource utilization to accomplish organizational goals with sustainable competitive advantage. Strategic intent: focusing all organizational energies on a unifying and compelling goal drive and motivation to achieve an organizational goal. Strategic management aims to create above-average returns for investors. Returns exceeding those for alternative opportunities at equivalent risk. Higher returns depend on organization"s competitive environment: strategic management process. The process of formulating and implementing strategies to accomplish long-term goals and sustain competitive advantage.