GMS 200 Chapter Notes - Chapter 7: Vertical Integration, Coopetition, Wi-Fi

• School: Ryerson University
• Department: Global Management Studies
• Course: GMS 200
• Professor: Ado

Document Summary

Competitive advantage operating with an attribute or set of attributes that allows an organization to outperform its rivals. Sustainable competitive advantage one that is difficult for competitors to imitate. Cost and quality operating efficiency and product or service quality. Knowledge and speed innovation and speed of delivery to market for new ideas. Barriers to entry creating a market stronghold that is protected from entry by others. Financial resources i(cid:374)(cid:448)est(cid:373)e(cid:374)ts o(cid:396) loss a(cid:271)so(cid:396)ptio(cid:374) that (cid:272)o(cid:373)petito(cid:396)s (cid:272)a(cid:374)"t (cid:373)at(cid:272)h. Technology using technology to gain operating efficiencies, market exposure or customer loyalty. Strategy a comprehensive action plan that identifies long-term direction for an organization and guides resource utilization to accomplish organizational goals with sustainable competitive advantage. Strategic intent focusing all organizational energies on a unifying and compelling goal. Strategic management aims to create above-average returns for investors. Returns exceeding those for alternative opportunities at equivalent risk. Highe(cid:396) (cid:396)etu(cid:396)(cid:374)s depe(cid:374)d o(cid:374) o(cid:396)ga(cid:374)izatio(cid:374)"s (cid:272)o(cid:373)petiti(cid:448)e e(cid:374)(cid:448)i(cid:396)o(cid:374)(cid:373)e(cid:374)t.