ENT 500 Lecture Notes - Lecture 1: Semiotics
26 Jan 2015
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Semiotics is de ned as the study of signs and symbols and their use or interpretation. This idea explores non textual elements, and can be anything interpreted and analyzed as a sign. American philosopher charles sanders pierce proposed that visual and linguistic semiotics traditionally follow the theory of various types of signs ! Icon: a sign that represents or resembles an iconic or signi ed object that it refers to. Index: a non arbitrary sign, directly connected to the thing that it refers to. For example,a footprint is de ned as an index because it is left by someone who just walked by. For example, a stop sign does not actually show people stopping, it is symbolic. The sex symbols are purely representative, there is no logical reasoning behind it. Connotative meaning: an idea or feeling that a word invokes in addition to its literal or primary meaning, or the commonly understood association of something.
