CMNS 110 Lecture Notes - Lecture 7: Erving Goffman, Mirror Stage, Binary Opposition

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Modern semiotic theory is often allied to a marxist approach which stresses the role of ideology. : saussure separates langue-language from parole-speech. Differences between system/usage structure/event, code/message, all emphasized in classic structuralist dichotomy: study of semiotics denaturalizes signs and makes them visible where normally transparent. Material need arises in sign system (p. 18: separation of sign systems. Saussure"s system was structural and relational, not referential. Value of sign is determined by other signs within the system. This descends into baudrillard"s simulation: signs are arbitrary. The arbitrariness of the sign is a radical concept because it establishes the autonomy of language in relation to reality. Representamen (form sign takes), interpretant (sense of sign, cognitive value), Notion is that interpretant is a sign in eye of interpreter, so the semiotic reflection experiences endless regression. What media: resembles levy: we affect the world via thought. Variations of perspectives: idealist, realist, constructionist: film theorist andre bazin describes the reproductive fallacy" of representation.

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