BFMP 1002 Lecture Notes - Lecture 3: Roland Barthes, Susan Sontag, Semiotics
Document Summary
The field of study known as semiotics is co-developed by ferdinand de saussure swiss linguist linguist and charles sanders pierce us, scientist/philosopher. Semiotics the study of signs and symbols. A sign is a thing that conveys meaning and, according to saussure, it is made up of two parts: the signifier: a gesture, sound, image, pattern that communicates and conveys meaning. And: the signified: the concept/idea that a signifier refers to in our minds. The relationship between both is culturally/historically constructed. Signs also have other associations: connotation: the feelings, ideas, experiences, and cultural associations that connect to the. Signifier: denoation: the literal object or primary meaning of the signifier ex) rose , denotation = a flower, connotation = romance, love, etc. Charles sanders pierce adds another method of classification for signs: Symbol: where the relationship between the signifier and signified is culturally specific, arbitrary, learned ex) a stop sign.
