SOCI 210 Lecture Notes - Lecture 31: Main Source, Consumerism, Sponsorship Scandal
18 Apr 2016
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Document Summary
As with other substantive areas of sociology, one"s view of the media depends on one"s perspective o o o. Important role in spreading norms, values and understandings. Media spreads some symbols that we need to have to understand social reality. The conflict perspective sees the media as a means of domination. Totalitarianism: state controls the media, feeds the population its biased views o. Helps state leaders maintain control, limit opposition, limit discussion of issues to the ones they want the public to know about, keep other secret. Many sociologists believe such domination, although less powerful and more subtle can also happen in democracies. Materialism: marxism claims that the economy shapes all other social relations. Gramsci: italian marxist, placed more emphasis on ideas o o. Hegemony: process through which dominant group gains consent of subordinate through. Ideas were based on the imperial source of media o o o o its moral and intellectual leadership widespread among all classes.
