SOCI 210 Lecture Notes - Lecture 10: Edward S. Herman, Mass Media, Observational Error

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Media: technologies that allow communication to take place without face to face interaction. All print, digital, and electronic means of communication: mass media: All facilitate communication with lots of people. In no way a powerpoint presentation is a mass media that can. Media explosion: recent study in the us found that teenagers spend on average 11 hrs a day on media, commonly using multiple media sources at once. Tv, internet, phone --> becoming more influencial: alternatively, newspaper, magazines, and other more traditional media sources are less viewed. Some sociologists are interested in what determines/ shapes the media: recognize that it depends on social relations. Social relations promote technologies, and media depends on technologies: painting, writing, printing press, record player, banners behind airplanes, radio, television, Form and content of media depends on the economic system: capitalism: expansion of media for profits. Corporation: communism: use of media for political control. Controlled by the state; very few independent that can influence media.

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