BU1105 Lecture Notes - Lecture 10: Plain English

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Plan and write effective business messages and adapt the style for relevant medium and purpose. Recognise the good news, neutral and bad news messages and apply suitable order of information and tone. From a workplace perspective identify the advantages and disadvantages of email as a communication channel. Can open up to access otherwise difficult to contact parties. Less formal / less care in messages construction. Email is the most widely used application on the internet. Principal communication means for many businesses both internally and externally. Used for a variety of purposes - cheap, fast, global access, flexibility through attachments, one to one / one to many. Less formal writing style than that used in letters, memos, shared reports and long reports. Important to consider your audience and the situation before choosing email as the medium. Combine these features with logical structure to create an email that is easy to read and understand.

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