ENGL312 Chapter 2: ENGL312 chapter 2 book notes

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Understanding business writing goals and writing process: for business messages and oral presentations, your writing should be: Purposeful you will be writing to solve problems and convey info; you will have a definite purpose to fulfill in ea. message. Persuasive you want your audience to believe and accept your message. Economical you will try to present ideas clearly but concisely. Following a systematic process helps beginning writers create effective messages and presentations: following a writing process for better messages and presentations. Writing process has 3 parts: prewriting, writing, and revising. 1st phase of writing process involves analyzing and anticipating audience and then adapting to that audience. 2nd phase of writing process includes researching, organizing message, and actually writing it. 3rd phase of writing process involves revising, proofreading, and evaluation your letter: revise for clarity, conciseness, tone, and readability, proofreading for correct spelling, grammar, punctuation, and format, evaluate message to decide whether it accomplished your goal.

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