PSYC 2230 Chapter Notes - Chapter 6: Classical Conditioning, Economic Bubble, John Bowlby
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Chapter 6 incentive motivation: the term incentive usually describes some goal object that motivates us. Incentives are important for us to each reach or avoid a goal (motivate behavior) and they differ in value for us: thoughts can serve as incentive motivators. Incentive motivation may be thought of as a mediator (m) that comes between the stimulus (s) and the response (r). Running speed shifts rapidly when the condition of the reinforcement changed: behavior (running down the alleyway) changed drastically when the incentives (number of pellets provided) changed, different incentive objects influence how hard the organism is willing to perform. Incentive motivation but not what is learned: 1950s concept of incentive motivation (k) was incorporated into theorist explanation of behavior. E. g. can start the rg: however, because the full rg interferes with the running response, so there is only a partial.