BUS 360 Study Guide - Midterm Guide: Sentiment Analysis, Freemium, Pinterest

• School: NCSU
• Department: Business Management
• Course: BUS 360
• Professor: Thomas Joseph Byrnes

Document Summary

Help them experience products, whether directly or indirectly. Give them an opportunity to engage w/ their social network. Mobile apps and games to excite about an idea, product, brand or company. Social networks like fb, pinterest, google+ to communicate deals. An offer must be relevant to its target customer. Achieved by providing personalized offers, determined through insights and information obtained from crm or loyalty programs (obtained thru tools like google analytics) Educate the customer education is all about reminding people about what they already know. Marketers rely on 3 types of social media. Social networking sites excellent way to create excitement (1st of 4 e"s) Highlight how consumers can experience the goods and services. Encourage engagement with the firm, its other social media outlets & other consumers. Effective at educating and engaging users, & enhance experience w/ g&s being discussed. Corporate - created by companies themselves have highest level of control.