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COMMERCE 2MA3
Final Exam
Study Guide
MCMASTER
COMMERCE 2MA3- Final Exam Guide - Comprehensive Notes for the exam ( 85 pages long!)
oliveleopard161
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MCMASTER
COMMERCE 2MA3 Lecture Notes - Lecture 5: Marketing Mix, Organizational Culture, North American Industry Classification System
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MCMASTER
COMMERCE 2MA3 Lecture Notes - Lecture 2: Strategic Planning, Strategic Business Unit, Competitive Advantage
oliveleopard161
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MCMASTER
COMMERCE 2MA3 Lecture Notes - Lecture 1: Taobao, Marketing, Market Orientation
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MCMASTER
COMMERCE 2MA3 Lecture Notes - Lecture 3: Mobile Marketing, Millennials, Green Marketing
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MCMASTER
COMMERCE 2MA3 Lecture Notes - Lecture 4: Customer Satisfaction, Social Shopping, Decision Rule
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MCMASTER
COMMERCE 2MA3 Lecture Notes - Lecture 7: Jargon, Organizational Culture, Barcode
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MCMASTER
COMMERCE 2MA3 Lecture Notes - Lecture 14: Adwords, Unique Selling Proposition, Media Mix
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MCMASTER
COMMERCE 2MA3 Lecture Notes - Lecture 12: Electronic Document, Frequency Distribution, Electronic Data Interchange
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MCMASTER
COMMERCE 2MA3 Lecture Notes - Lecture 10: Service Recovery, Product Return, Competitive Service
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MCMASTER
COMMERCE 2MA3 Lecture Notes - Lecture 9: Brand Awareness, Private Label, Store Brand
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MCMASTER
COMMERCE 2MA3 Lecture Notes - Lecture 8: Observability, Duffel Bag, Reverse Innovation
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MCMASTER
COMMERCE 2MA3 Lecture Notes - Lecture 13: Delayed Gratification, Loyalty Program, Giant Tiger
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MCMASTER
COMMERCE 2MA3 Lecture Notes - Lecture 7: Micromarketing, Profit Margin, Marketing Mix
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MCMASTER
COMMERCE 2MA3 Lecture Notes - Lecture 15: Telemarketing, Videotelephony, Product Placement
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MCMASTER
COMMERCE 2MA3 Lecture Notes - Lecture 11: Premium Pricing, Monopolistic Competition, Price War
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MCMASTER
COMMERCE 2MA3 Lecture Notes - Lecture 16: Microblogging, Sentiment Analysis, Conversion Marketing
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