MKT 3401 : Test 1 Info
Document Summary
Sustainability- making sure we keep this atmosphere, earth good and clean. Prospect theory- only remember the bad things that happen instead of the good. 63% of customers are more likely to change a purchase behavior based on the indifference/behavior of one person. Mystery shopper: 3 marketing goals, create customer value cv=benefits-cost, customer satisfaction, key is employee satisfaction. Service encounter failure (also deliver good knowledge: 3. You have to look and sound like you care when you listen: marketing strategy framework- framework for how you process how do. Who is your target market: conditions (external)-what is taking place around all of this. As the conditions change am i able to adapt my product to these changes. Demographics- how we define who the customers are: age, race, income, occupation, religion, education, geography, gender. Lifestyles- trends: components, activities of consumers, interests of consumers, opinions of consumers. Values of the day ex: competitive suitcase designs convenient for flyers.
