MKT 3401 Lecture : MKT 3401 Notes Part 2
Document Summary
Definitely focus on the ones we had writing assignments on. 5 traits of success: be creative, think about how to get things to work- think of another plan or route to get people to listen, solve problems, design to solve, be aggressive, don"t be rude or mean. American company to break into china: 30,000 millionaires in china, 3 types of presenters***, 1. Showrunner- polished, skilled, savvy, the dude has everything down: 2. Neophyte- the average person, just ok; get nervous: 3. Credibility is the believability you have when you interact with other people. How to build your credibility: trust/honestly/sincerity, knowledge, expert on topics, identification/association, position/status/success, charisma/personal branding. The marketing department seeks to achieve these 3 goals: 1customer value, 2customer satisfaction, and to 3develop and maintain relationships with customers: customer value, create customer value cv=benefits-cost, customer satisfaction leads to 4 things, key is employee satisfaction, employee satisfaction=customer satisfaction.
