Management and Organizational Studies 1021A/B Study Guide - Midterm Guide: Task Analysis, Needs Assessment, Central Tendency

• School: Western University
• Department: Management and Organizational Studies
• Course: Management and Organizational Studies 1021A/B
• Professor: Hayden Woodley

Document Summary

Mos 1021a exam #2 summary (note: this is a very brief summary of the lecture material it should not be used as your only means of studying. Psychological fidelity: choosing training methods, simulations, computer-based, behaviour modelling talked about in class (see other methods in text) * 3 purposes of performance management: strategic, administrative, developmental. Organizational behaviour modification (obm) reinforcement and punishment: measuring results. Sources of performance information: managers, peers, direct reports (reports to manager), self. Errors in performance measurement (2 or 3 questions on errors: similar-to-me, contrast, leniency, strictness, central tendency, recency, focus on activities, halo, horns, halo and horns are individual comparison, leniency and some others are group comparison. Introduction to marketing (questions will be straight-forward definitions or scenarios) Definitions: marketing, consumer behaviour, customer needs, customer value, target market, marketing mix (product, price, place, promotion, product (good, service, idea, market. Business philosophies: production orientation, sales orientation, marketing orientation, relationship marketing orientation (question on each)