MGOC10H3 Study Guide - Customer Relationship Management, Data Warehouse
16 Nov 2014
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Document Summary
Jeff goodman was a strong advocate for the product synthetic cartilage, and saw an opportunity to launch a successful company in the medical industry. His vast experience in the medical field helped to successfully create pfm devices. As of 2002, goodman, still ceo was looking to extend his product on a global scale. His final initiative before retirement was to increase global market share. It seemed as though the most significant way to increase global market share would be to acquire competing companies in new areas of the world. He decided to purchase a small company in france to hit the european market, and a fast growing company in japan to access the asian market. Pfm"s global market share went from 17% to 33% with the acquisitions. 2004 gary lunde replaced jeff goodman as ceo. He had been with the company from the beginning, and seemed to be a worthy candidate to lead into the future.
