CCT210H5 Study Guide - Final Guide: Gender Role, Erving Goffman, Textuality
Document Summary
Disembodiment: body is separate from the mind as in a virtual reality. Convergence (danesi 170): bringing two forms of media into one (ex. streaming tv shows from the internet) Advertising textuality (danesi 188): the construction of advertisements and commercials on the basis of the specific signification systems built intentionally into products (ex. the use of jingles, logos, brands, songs, melodies, characters, celebrities, narrative) Machinism (danesi 173,175): it is a product of metaphorical thinking: the mind equals a machine: artificial intelligence three types. Cartesian machines that do not use symbols and lack awareness of themselves. Craikian machines that construct models of reality, but lack self-awareness. Self-reflective machines that construct models of reality and are aware of their ability to construct such models. Virtual signifieds (danesi 171): in cyberspace, signifieds float around, with no material world in which to exist transmitted by a host of multimedia signifiers from this, emerges.