CCT210H5 Lecture Notes - Smart Guy, Feminine Hygiene, Tiger Woods
27 Jan 2014
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Function ranking: when men and women were portrayed in a collaborative activity, the male was usually cast in the role of executor of the task while the female was cast in a secondary or supporting role. When the woman executed a traditionally feminine" task (cleaning, cooking), the man accompanying her usually had no role at all. Again goffman found exceptions that proved the rule: if a man was the executor of a traditionally feminine task, he was generally presented as ludicrous and child-like ( not a real man"). x=y. One of the three processes when we are interpreting a text. x= the text. It is the signifier. y= the meaning generated through internal/external signification process. Audiences must have knowledge of the relationship and cultural codes between the two in order to understand how text(x) generates its meaning(y) through internal/external signification processes. The text(x) aims to report the content(y) straight forward.
