ENBUS302 Study Guide - Quiz Guide: Fiorucci, Veganism, Organic Food

• School: University of Waterloo
• Department: Environment and Business
• Course: ENBUS302
• Professor: Haiying Lin

Document Summary

Here are some possible growth strategy alternatives that pure could use: Implement customer education program to increase their customer groups. Increase the diversity and variety of their cuisine. Take advantage of the seasonal fluctuated potential customer groups and launch special seasonal campaign with various themes to attract people. The criteria that graham and buob can use are: Whether this strategy will increase the cost. Pure is already a business that has a relatively high cost. If continuing growth is at the expense of increasing cost, pure cannot survive in this industry very long. Whether this strategy can help them increase their customer base. This is the key point of their growth strategy. Although organic food industry is a growing industry, it is relatively less competitive if compared with convention food industries for three reasons. First, conventional food industry has occupied the mainstream market for a long time, and they have their loyal customer base.