TOUR 309 Study Guide - Quiz Guide: Tripadvisor, Lonely Planet, Big Data
15 Feb 2020
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Studying 18: you would rely on the travel agent to inform you or make your plans, people would go to buy books on europe etc. The industry loves predictability, hate ambiguity: guide-books are very good at that. You"d stay at the hotels that were in the guide-book. Lonely planet was a great example: trip advisor. That"s why trip advisor because of value of people experiences. We want confidence: mobile devices booking: people are booking with much less foreshadowing. People will be modifying their trip as they"re experiencing their trip. You are changing your trip with your mobile phone. If you"re on the winning side of this you like it. It creates more unpredictability: 41% will not book a hotel without a review. Studying 18: one of the greatest risks of travel is putting a trip together that does not meet their expectation.
