Geography 2144A/B Lecture Notes - Lecture 11: Food & Wine, Direct Marketing, Walkabout
7 Apr 2018
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Margaritaville lyrics: a song that sells the idea of margaritaville, wrote about the surge of tourists that descended on florida, stayed here all season brand new tattoo , stays beyond season, tried to new things (tattoo) Carnival cruise fun ship : doesn"t need agent, we can book a trip ourselves. Cruise critic: research & compare cruises, cruise reviews, ship ratings, guide to cruises & deals. Hotel, air ticket, schedules all taken care of. People that sells packaged deals (mass tourism, all inclusive) Travel agents will place your values into a package. Book a ight, hotel, do things separately. What we do depends on how familiar we are with the destination. If we"re going somewhere unfamiliar, then we would want a travel agent it"s better to let someone with knowledge do it for you. Destination awareness > destination perception and evaluation > destination recommendation intention > destination recommendation to client. The market researches about what the customer"s need.
