HTM 402- Midterm Exam Guide - Comprehensive Notes for the exam ( 29 pages long!)

• School: Ryerson University
• Department: Hospitality and Tourism Management
• Course: HTM 402
• Professor: Richard Wade

Document Summary

Two components: competition determination, comparative analysis of primary competitors. Four levels of competition: product competition (burger place: burger king, mcdonald"s, product category competition (fast food: subway, taco bell, general competition (prepared foods, grocery stores, fast food restaurants, budget competition (what spending money on, restaurants vs. movie) Four means/approaches of competition: consumer surveys, groups opinions, opinions of owners/operators, product related segmentation. What one does not belong within the group of segmentation based as discussed in lecture on competition: Soft-core: like to go somewhere but will go to another if closer or better price. Shifting: loyal to one but switches over time. An elaboration of the business background section. Cross tabulations: gender, demographics, frequency of use: other assessments. Any inconsistencies observed: determination of strengths and weaknesses. They address the more underlying facets of the company. Good location, qualifications, market savvy, hr & training skills. Quality and breadth of facilities and services. Existence of development lands around king ranch owned by koffler family.