HTM 402 Study Guide - Final Guide: Personnel Selection, Red Lobster, Tim Hortons

• School: Ryerson University
• Department: Hospitality/Tourism
• Course: HTM 402
• Professor: Richard Wade

Document Summary

Market potential analysis: a market potential analysis should attempt to answer two questions: Environmental analysis: economic, demographic, socio-cultural, demographic, technological, political. Demography of trade = incidence level of the identified target markets. Economic factors vitality of local community. Competition analysis primary competitors & strengths and weaknesses. Service analysis perceived strengths/weaknesses and assets/skills of new business. Site & location analysis: location profile/characteristics: setting, specific location i. e. mall, free standing; size and shape, visibility, parking availability, type and nature of traffic artery, median strips, ingress and egress, traffic counts, level of illumination. Product/service performance (results of consumer surveys) (a) purpose of trip (b) motivations re-usage (c) rating of product/service offering. Cross tabulations several cross tablulations are required in relation to your performance assessment of the business with which you have partnered. Appropriate cross tabulations would include: frequency of use, gender, age andotehr demographic traits: 3. Other assessments = mystery shopper (person/objective), comment card analysis, comments of owner/operator: 4.