GCM 720 Study Guide - Final Guide: Canadian Imperial Bank Of Commerce, Wimple, Pull Quote

• School: Ryerson University
• Department: Graphic Communications
• Course: GCM 720
• Professor: Christopher Smyth

Document Summary

Headline: depending on the article (feature, column, or brief) and the magazine"s style, it can be tightly prescribed or open in format. Every extra element in a layout has the potential of adding clutter and confusion unless carefully structured. Deck: not all articles have this, but most features do. When used, they usually are longer and provide more specific info that the headline. Byline: can appear in beginning (capital) of article or end (lowercase) Lead: articles generally start with a lead, written and designed to engage reader. After the lead comes the nut graf, journo speak for thesis statement. Leads may be bigger and splashier than the body of the article. Caption: or pull quote to help make image meaningful to reader. Folio: more than a page number, generally contain magazine"s name and issue date. Not a design opportunity, should be unobtrusive part of layout. Spread: unit of magazine is not the page but the spread.