VISD 2B09 Lecture Notes - Lecture 8: Muriel Cooper, Saul Bass, Cutting Board
24 Mar 2016
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Document Summary
Between 1960s- 1970"s= two competing modes of graphic design: psychedelic, pop culture & etc, this week we are looking at the other dominant stream = international. Use of sans serif typography, especially helvetica. Idea to transform chaos of the world into mondrian: had a perfect rational order, good example to illustrate the aesthetics and importance to create order, easily embraced a celebration of disorder, a heroic, singular and expressive gesture. Or maybe a repetitive/ boring pattern as well. Got into a famous debate with young tschichold. The poster in 1931: visual expressiveness, very graphic shape that may not relate to the content of the exhibition. It"s not helpful to not knowing the exhibition information. Clock in 1950"s: we don"t need the numbers to tell us what time it is, more universal that way as well. Sculpture, 1965: unit of 3 equal elements describe the balance and harmony and order that holds them together, nothing extra, arrived at the basic forms.
