TOUR1001 Study Guide - Final Guide: Cultural Intelligence, Paternalism, Feeling

Search the Capella library on the Internet for recent, relevant articles on the topics of cultural intelligence, multiculturalism, and diversity in global organizations. You will need at least three resources to support your work in this assignment.

Instructions

For this assignment, address the following:

Explain the meaning of the terms, cultural intelligence, multiculturalism, and diversity, from a global leadership perspective.

Analyze the importance of these concepts or competencies in effective global leadership.

Compare the ways different countries and cultures conduct business. (Keep this limited to 3 or 4 countries or cultures, including the United States.)

Describe the demographics of today's workforce.

Describe at least two situations in which misunderstandings related to culture could occur.

Describe strategies for improving cultural intelligence and expanding comprehension of multiculturalism and diversity.

Organize your assignment logically, using headings and subheadings as appropriate. Include a title page and references page, and use APA to format your citations and references.

My least developed country (LDC) is ETHIOPIA and the product is healthcare. The assignment:

Please describe how consumer preferences based on their values and lifestyles differ for your Least Developed Country (LDC) from that of the United States for the product or service you are introducing to your LDC?

Based on cultural differences in your LDC please describe the adaptations you will need to make in marketing strategy in any or all of the following areas of the marketing mix:

Product price place Promotion

Please apply the different aspects of cultural influences as discussed in Chapter 5, such as elements of culture, religion, cultural values, cultural norms, and national/regional character that need to be considered when devising your marketing strategy.

14. Have your views on cultural appropriation changed? Why or why not? 3+ sentences