MGMT100 Quiz: week 8 A
Document Summary
Public relations (pr) refers to the process of building good relations with the company"s various publics by obtaining favourable publicity, building up a good corporate image and handling or heading off unfavourable rumours, stories and events. Pr department may perform nay of the following functions: Direct and digital marketing can be viewed as more than just a communications tool. In many ways, it constitutes an overall marketing approach a blend of communication and distribution channels all rolled into one. Non cash transactions reduce costs especially in supply chain. Facilitates rich, interactive communications for strong brand identity and relationships. Search engine optimised websites - designing an attractive website; one that customers will want to visit and using keywords (i. e. meta tags) that will optimise rankings on search engine results. Search engine marketing promoting a company"s brands through search engines. Social networks participating in social networks or creating company/ brand sponsored social networks.
