Explain the terms

1 . Age of majority in Canada

 Conjugal relationships

 Polygamy

 Emerging adulthood

 Life structure

 Millennial

 Baby boomer

 Failure to launch

 Family of origin

 Anticipatory socialization

 Dream

 Life course

 Adaptive behaviours

 Deal breakers

 The sandwich generation

 Resocialization

 Infidelity

 Family wage

 Consanguinity

 Cohort

 Horde

 Dream

 Intermarriage

 Fertility

 Kin adoption

 Propinquity

identify: primary agents of socialization, secondary agents of socialization, resocialization, anticipatory socialization from an example, adulthood, age of majority

1. Create a marketing campaign where the target age group is young adults transitioning into adult life (18-25). You will be assigned a product and you will have to promote your product through one of the following mediums: social media campaign, print ad, video ad, in-person demonstration.

2. You will develop your marketing strategy based on your knowledge of the psychological and social experiences of young adults.What are their worries? What are their experiences? What challenges do they face? What are their sources of support? What do they need to do in order to become successful adults? Use this information to explain why your marketing strategy will be successful.

3. Parameters: A) Identify your product, service or event that you will be marketing. You may choose an existing product/service or event or develop your own. Ex: gym membership

b. Choose ONE of the social and psychological processes that young adults experience

Ex: characteristics of young adulthood (milestones), failure to launch, goals of the early adult transition/entering the adult world stable period, quarter life crisis, Erikson’s identity vs role confusion, identity formation, resocialization, anticipatory socialization, mentorship

1. Create a marketing campaign where the target age group is young adults transitioning into adult life (18-25). You will be assigned a product and you will have to promote your product through one of the following mediums: social media campaign, print ad, video ad, in-person demonstration.

2. You will develop your marketing strategy based on your knowledge of the psychological and social experiences of young adults.What are their worries? What are their experiences? What challenges do they face? What are their sources of support? What do they need to do in order to become successful adults? Use this information to explain why your marketing strategy will be successful.

3. Parameters: A) Identify your product, service or event that you will be marketing. You may choose an existing product/service or event or develop your own.

Ex: gym membership, an app, a networking event, a smartphone, headphones, VR, health products etc.

b. Choose ONE of the social and psychological processes that young adults experience

Ex: characteristics of young adulthood (milestones), failure to launch, goals of the early adult transition/entering the adult world stable period, quarter life crisis, Erikson’s identity vs role confusion, identity formation, resocialization, anticipatory socialization, mentorship