You are approached by the Operations Manager of a small manufacturing facility where they are looking to implement self-driving vehicles known as AGVs (Automated Guided Vehicles) to improve material handling and inventory control (on site). You are asked to review a survey that has been drafted to elicit employee viewpoints about this operational change. The survey comprises tick boxes for staff to quickly complete, where they score their views on a numerical scale (known as a Likert Scale). Based on your studies of research methods, you feel that this quantitative research approach has limitations (and even potential downsides in terms of staff attitudes). What improvements to this field research might you propose? Provide some supporting text giving your rationale.
You are approached by the Operations Manager of a small manufacturing facility where they are looking to implement self-driving vehicles known as AGVs (Automated Guided Vehicles) to improve material handling and inventory control (on site). You are asked to review a survey that has been drafted to elicit employee viewpoints about this operational change. The survey comprises tick boxes for staff to quickly complete, where they score their views on a numerical scale (known as a Likert Scale). Based on your studies of research methods, you feel that this quantitative research approach has limitations (and even potential downsides in terms of staff attitudes). What improvements to this field research might you propose? Provide some supporting text giving your rationale.
