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skyalligator349
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University of Victoria
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UVIC
COM 362 Chapter Notes - Chapter 9: Information Search Process, Mental Accounting, Loss Aversion
skyalligator349
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UVIC
COM 362 Chapter Notes - Chapter 2: Japanese Philosophy, Manual Transmission, Absolute Threshold
skyalligator349
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UVIC
COM 362 Chapter Notes - Chapter 1: Consumer Behaviour, Culture Jamming, Green Marketing
skyalligator349
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UVIC
COM 362 Chapter Notes - Chapter 3: Brand Equity, Reinforcement, Umbrella Brand
skyalligator349
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UVIC
COM 362 Chapter Notes - Chapter 4: Thematic Apperception Test, Cognitive Dissonance, Drive Theory
skyalligator349
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19
UVIC
COM 362 Chapter Notes - Chapter 8: Pk Machine Gun, Frankfurt School, Permission Marketing
skyalligator349
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UVIC
COM 362 Chapter Notes - Chapter 5: Symbolic Interactionism, Impression Management, Social Comparison Theory
skyalligator349
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UVIC
COM 362 Chapter Notes - Chapter 6: Karen Horney, Carl Jung, Brand Equity
skyalligator349
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22
UVIC
COM 362 Chapter Notes - Chapter 7: Cognitive Dissonance, Classical Conditioning, Theory Of Reasoned Action
skyalligator349
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21
UVIC
COM 362 Chapter Notes - Chapter 10: Ethical Consumer, Relationship Marketing, Interpersonal Attraction
skyalligator349
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25
UVIC
COM 362 Chapter Notes - Chapter 11: Weak Reference, Social Comparison Theory, Reference Group
skyalligator349
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19
UVIC
COM 362 Chapter Notes - Chapter 13: Baby Boomers, Grey Market, Millennials
skyalligator349
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UVIC
COM 362 Chapter Notes - Chapter 12: Ascribed Status, Consumer Confidence, Social Stratification
skyalligator349
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