COM 362 Chapter Notes - Chapter 2: Japanese Philosophy, Manual Transmission, Absolute Threshold

• School: University of Victoria
• Department: Commerce
• Course: COM 362
• Professor: H A R D I S T Y, D A V I D

Document Summary

Percepion is a process by which physical sensaions (immediate response of our sensory receptors, e. g. sights, sounds, smells, ) are selected, organized and interpreted. The interpretaion of a simulus gives it a meaning. Not all sensaions make their way successfully through the perpetual process (intensity needed). Subliminal persuasion: people are exposed to visual and audio messages without perceiving them (e. g. embeds (iny igures in an adverisement produced with high-speed-photography) no evidence that it has an impact) Sights (visual elements in adverising, store design and packaging, e. g. colours (feelings, cultural meaning) size (if people get a larger box, they eat more/height vs. width), styling and disinciveness from compeitors products) Smell (axe efect = more self-conidence with the deodorant), markeing with smells is diicult (people react in diferent ways to smells, pressure of social interest groups) Hearing (create a certain mood in restaurants and stores, phoneic structure of company names can inluence customers feelings) Taste (people have strong preferences for certain lavours)