COMM245 Lecture Notes - Lecture 1: Hawthorne Effect, Icebreaker, Group Polarization
24 Sep 2016
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Document Summary
Mass communication of years past: audience - large, diverse, anonymous. What has changed: amount of channels more channels now than the three starting it all, audience fragmentation - advertisers know who is watching varying television channels. Why mass communication is unique: mass production process. We cannot not communicate : messages are both verbal and non-verbal. Verbal/ non-vocal messages (sign language, texting, letters: non-verbal/ vocal messages, non-verbal/ non-vocal messages. Verbal and non-verbal communication: non-verbal messages complement verbal messages, replace, contradict, compliment. Verbal communication = intelligent/ content: non-verbal communication = emotional, non-verbal messages are greater quantity. 93 percent of social meaning is from non-verbal. Intrapersonal communication: the inner monologue, self concept/ self esteem, self fulfilling prophecy. Small groups: need each other - about three people in a small group. Aggregate: group of people, forming - ice-breaking stage, storming - conflict, norming - conflict resolution, performing highest level of productivity.
