COMM 100 Chapter Notes - Chapter 1: Fox News, Interpersonal Communication, Newsprint
Document Summary
Media are platforms or vehicles that industries have developed for the purpose of creating and sending messages. Ex: telephones, tv, movies, music recordings, magazines, and newspapers. Convergence occurs when two or more things come together, media convergence takes place when products typically linked to one medium show up on many media. Ex: streaming a boston red sox game on your phone in seattle, moving adele album from laptop to phone. This was uncommon until recently, ex: newspapers were large printed pieces of paper and that"s it. Audience fragmentation - the process of dividing audience members into segments based on background and lifestyle in order to send them messages targeted to their specific characteristics. As audience members move to watch, read, or listen to a new channel, fewer people use any single channel. Mass communication - used to refer to the size of communication but fragmentation changed that, still an important part of society.
