COM 359 Lecture Notes - Lecture 4: Ap Stylebook
15 Mar 2017
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Press releases include the w"s who / what / where / when / why / how! Thousands are sent out per week (very common) ! Get attention to your press release: target audience ~ know the right media to target your audience ! Example: don"t send a female cosmetic line press release to a men"s magazine ! Gives them a glimpse to see if they want your press release ! Reporters/editors will then ask for the entire press release ! Pitch will grab their attention quicker ! Pay attention to style - if it does not look good they may not even look at it! Build relationships in your eld : they know you / know that you send them quality material so they"re going to take the time to read yours , know their schedule ! Learn who to contact and at what time of the day ! Know their guidelines ~ know what to include !
