COM 259 Chapter Notes - Chapter 11: 4Me, Video News Release, Sound Bite
8 Apr 2016
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The release should include the who, what, when, when, why, and how. The process of selecing keywords for the news release that make the content easily retrievable through a search engine. Smr = social media release -> mulimedia news release (not popular with journalists) Include social media tags so content is circulated. Lead paragraph of a release is integral because of the inverted pyramid: first three lines, cut from the botom, readers don"t read the whole story. News releases are oten accompanied by pictures. Part of a media kit or with news release to provide background informaion about person, event, etc. Short leters or emails to editors that grab their atenion. Lets editors know about contents of a media kit. 400-600-word story with background informaion as well as informaion from the actual interview. Not ime consuming, everyone hears the same informaion at the same ime. Moriicaion strategy -> admiing that a situaion is bad and needs to be ixed.
