COM-383 Lecture Notes - Lecture 11: Letterheads, Dont, Fax
12 Oct 2016
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Document Summary
Although public relations is different discipline than advertising, they overlap, and almost every copywriter is asked to write press releases or some other public relations materials! Copywriter trained in hard-sell pervasive writing the soft-shell touch of pr writing takes some getting used to! Advertising reaches readers directly and makes a blatant undisguised pitch to part them from their money ! Press releases and other forms of pr are in the hope that the editors will publish them in their magazines or papers, as journalistic as you are going to get! Once you send out a press release you will have no control over it! Editor can publish the release as provided, cut it, edit it, or use it as a basis for a different story ! Editor has total control and unlike the advertising department has no interest in helping you promote your rm ! 100 printed press releases cost less than !
