ADMS 3930 Lecture Notes - Lecture 10: Organization Development, Critical Mass, Dominant Design

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Organizational innovation the successful implementation of creative ideas in organizations. Creativity the production of novel and useful ideas. Organizational change a difference in form, quality, or condition of an organization over time. Innovation streams: companies that want to sustain competitive advantage must understand and protect themselves from strategic threats of innovation, best way is for company to create stream of its own innovative ideas and products. Innovation streams patterns of innovation over time that can create sustainable competitive advantage. Indicates there are winners and losers: technological innovation is both competence enhancing and destroying, signals change away from design experimentation and competition to incremental change. Incremental change the phase of a technology cycle in which companies innovate by lowering costs and improving the functioning and performance of the dominant technological design. If both change and resistance forces are strong, resistance forces can no longer hold back change forces, sudden discontinuous change can occur.

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